Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics by Thomas Tullis, William Albert

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Thomas Tullis, William Albert ebook
ISBN: 0123735580, 9780123735584
Format: pdf
Publisher: Morgan Kaufmann
Page: 318

Http://www.measuringusability.com/blog.php. Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies), Morgan Kaufmann. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments. Measuring the user experience: collecting, analyzing, and presenting usability metrics. Firstly Measured emotions capture usability and playability through metrics relevant to play experience so they provide objective data . However we can get a rough idea of their overall satisfaction by “connecting the clicks” user did on the site and other key metrics like time spent on site, conversion ratio etc. Thomas Tullis, William Albert 2008. There are some difficulties associated with annotating and analysing such rich data though. In this paper, I introduce the key business process steps in designing a web analytics strategy for an online platform. This is by far the best and most comprehensive book I have found about measuring usability. Web analytics mainly deals with collecting, measuring, analyzing and reporting the data on presentation components. 9 - Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. There are a few good books out there on measuring UX, but I'd start with Tom Tullis's Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics . Journal of Usability Studies 2 (3) (May): 112-132. Tullis and Albert's book sets out to cover the whole process of doing a usability study, from planning and collecting data all the way through to analysing and presenting it. Tullis, Thomas, and William Albert. In this paper we first The amount of information presented on screen can be adjusted according to the user's workload [17]. However, while this is still key to its usability, other factors that influence the user experience (UX) can make or break a technology.